Campaign concept, casting, creative direction and production for body-positive lingerie brand Neon Moon relaunching their website, producing 30 campaign images, a 60 second advert for social media, and product imagery for the site.
I worked with the brand to cast 12 real-life customers from over 100 applicants, and produced and directed the shoots on production days.
Pure Trend- Lingerie brand Neon Moon chooses everyday heroines as muses
Makeup- Rianna Plummer
Photography- Aurimas Sapolas
Videography- Gerda Krutaja
Creative Direction- Charlotte Bibby
Studio- AUCH Studio
Client- Neon Moon
COMMERCIAL, Creative/Art Direction, Production